You’ve just finished building your new website. The company has spent thousands of dollars on it, making it look just right. If you’re part of a mid-size to large company then probably more than one person had input on what the site’s main message was to be as well as images, functionality, etc. After weeks, maybe months, of meetings and testing the site finally goes live…and no one visits it.
Why? What’s going on?
You probably haven’t designed your site to be optimized for SEO or Search Engine Optimization. This is what the spider bots searching for all of those particular keywords related to a user’s search on the web are looking for in order to send people to your site.
Improving SEO is the process of increasing the traffic to your website originating from what’s called “organic” search. It’s about getting your site to pop up in non-paid results via search engines. Good SEO can take you from page 4 on Google results to page 1, and there are things you can do yourself to increase SEO on your website. They include:
- Place searchable keywords in page titles and headers.
- Have web addresses of blog posts or pages including key words you want to be searchable.
- Reduce the amount of miscellaneous tags and categories your site uses for posts.
- Create a Google sitemap of your website (which Google uses to index your site).
SEO is only one compononent in helping to drive traffic to your site, but it’s a basic and important way you can put potential customers in front of your message.
No Responses “The Importance of SEO”